There is an old proverb that says “may you live in interesting times.” And I believe we do. For the first time in our nation’s history, the average American child has a shorter life expectancy than his or her parents. Inactivity and obesity are compromising our health. Global warming is threatening our future. Congestion is eroding our patience and our mobility. These are truly interesting times.
Looking at these pressing issues; global warming, escalating obesity, increasing congestion - there is one common answer. The bicycle is a cure to much of what ails us. Its is an elegant, yet simple solution to many complex problems.
When I was young, my Mother taught me many valuable lessons, but none more important than ‘to whom much is given, much is required’. As the president of Trek Bicycles, I believe that I have been given much, but nothing more valuable than this opportunity to Change the World.
Yes, it sounds lofty and perhaps naïve, but with further reflection, the opportunity is not only real, I believe it is within reach.
This summer on a trip from Boulder back to Wisconsin, I asked myself a simple question; Is Trek doing enough to help change the world by making it a more bike friendly place? We have often taken a leadership role in advocacy, but I quickly came to the conclusion that we had a great opportunity and a great responsibility to do more. At Trek we came up One World Two Wheels - our commitment to get more people on bikes more often. Our goal is to increase the number of trips taken in the US by bike from .5 percent to 5.o percent by 2017.
This website is our portal to spreading not only the reasons to ‘go by bike’ but also how to get started. This cause is just like riding a bike - its all about momentum.
- John Burke, President, Trek Bicycles