As someone who spends her waking hours trying to help America become Bicycle Friendly, this video on How the Dutch got their Cycle Paths, was food for thought on a sunny Monday morning. How does this video inspire you?
There’s a guy on a bike riding up and down the east coast pitching a program called “Bicycle Benefits.” The guy is Ian Klepatar and BB is his program to encourage businesses to reward customers who arrive by bicycle. Simple and effective are two words to describe this program. A business chooses what reward to [...]
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