The rider in this photo is Dr. David C. Joyce, President of Ripon College. Ripon College is a private university set in the scenic Kettle Morraine area of southeastern Wisconsin. I got wind of their “Velo-ution” and was able to talk to the publicity director, Cody Pinkston, to get some photos of Dr. Joyce who is driving the Velo-ution. The press release Ripon College sent out follows. For the record, I want to go back to college–at Ripon. Who wouldn’t want to go to a school with a President that can tear up a trail and thinks progressively?

Ripon, Wi; Among the many choices Ripon College’s class of 2012 will face is whether or not to bring a car to campus this fall. Those who pledge not to do so will receive a big incentive: a brand-new mountain bike to keep. Dubbed the “Ripon Velorution Program (RVP), it is the first of its kind in the nation.

Incoming students starting their first college semester at Ripon will have the option to sign an RVP pledge this spring saying that they will not bring a car to campus for the duration of the upcoming academic year. Those who participate will be given a brand-new Trek 820 mountain bike, a Trek Vapor helmet and a Masterlock U-Lock to keep.

Here’s a link to more of the story on the Ripon College website:http://www.ripon.edu/velorution/