How did Louisville, KY wind up with a bike loan program called “Freewheelin’?” The answer is Nate Kvamme, a former football player at Colorado State University who left college with a degree in Civil Engineering and an MBA. Kvamme found himself at Humana’s Louisville headquarters’ “Innovation Center,” with a drive to make positive change.
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There’s a guy on a bike riding up and down the east coast pitching a program called “Bicycle Benefits.” The guy is Ian Klepatar and BB is his program to encourage businesses to reward customers who arrive by bicycle.
Simple and effective are two words to describe this program. A business chooses what reward to offer […]
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